Sport Management

Degrees Offered:
Bachelor of Science (B.S.)


Studying sport management at Barton prepares you for a career in a variety of settings—major and minor league sports; college or university athletics; international, national, and local sporting events; and national governing bodies (LPGA, USTA). And, because you’ll take a blend of courses in the Physical Education and Sport Studies Department and Barton’s School of Business, you can easily combine your major with a degree in business administration.

Special Features

As a sophomore in the program, you’ll take an early field experience course in which you’ll work with an agency, gaining practical experience and exploring possibilities for the internship that’s required after your junior year.

Course Information

As a sport management major, you’ll take a blend of courses in both the Department of Physical Education and Sport Studies and the School of Business. Required courses cover such topics as:

  • Accounting
  • Advertising
  • Communications
  • Ethics
  • Law
  • Management
  • Marketing
  • Psychology and Sociology of Sport


Barton sport management majors have interned with:

  • NBC
  • Carolina Mudcats (minor league baseball)
  • Carolina Hurricanes
  • Disney’s Wide World of Sports
  • North Carolina Amateur Sports (State Games of NC and Be Active NC)
  • Washington Wizards
  • Wilson Tobs (college-level summer baseball league)
  • Burlington Sports Council
  • Augusta Sports Council
  • Frederick Keys (minor league baseball)

Career Opportunities

A degree in sport management will give you the training and skills required for a career in a number of settings. These include:

  • College and university athletics
  • Major and minor league sports
  • Special Olympics
  • US or International Olympics
  • Individual state-level games
  • Local sporting events
  • National governing bodies (such as LGPA or USTA)
  • Coaches’ associations
  • Conferences (such as the Big East, ACC)
  • Theme parks
  • Sporting goods industry

Contact Us

Dr. Claudia Duncan, Dean
School of Allied Health and Sport Studies
Wilson Gymnasium
800-345-4973 x6521
252-399-6516 (fax)