Charles Lanier is an associate professor of marketing and business administration. He teaches courses in Barton College’s undergraduate and MBA programs including courses in statistics, marketing, global learning, and business administration. He earned Bachelor of Science degrees in Applied Mathematics and in Psychology from The University of Alabama–Tuscaloosa; a Master of Science in Mathematical Statistics from the University of Iowa in Iowa City; and his Doctorate of Business Administration from Argosy University in Sarasota, Florida.
Dr. Lanier has held positions at American College Testing (ACT), The University of Tennessee–Knoxville, Western Harnett High School (N.C.), and several state agencies in North Carolina before joining the faculty of Barton College. Lanier also served as North Carolina’s first Governor’s Liaison for the Census (Census 2000) under former North Carolina Governor, Jim Hunt.
Outside the classroom, Dr. Lanier’s research focuses on the predictive power of cultural dimensions and, more specifically, the interactions that take place between cultural dimensions when modeling nation-level market behaviors. Lanier has received awards for team excellence in North Carolina and outstanding research at several international conferences. He lives in Garner, N.C., and has four adult sons: Kirk, Colin, Noah, and Zed.
- Launching Rockets: Introducing Hofstede Pairs to Business Analyses, and the Risks of Ignoring Them, Review of Business, Vol. 40, Issue 1, Jan 2020. A Best Paper Award recipient at the 14th Global Business Research Symposium in Valencia Spain, sponsored by the Peter J. Tobin College of Business of St. Johns University, New York.
- Corruption and Culture: Empirical Analyses of Long-Term Indulgence and Corrupt Systems, Review of Business, Vol. 38, Issue 2, Jun 2018. A Best Paper Award recipient at the 12th Global Business Research Symposium in County Cork Ireland sponsored by the Peter J. Tobin College of Business of St. Johns University, New York.
- Cultural Receptivity: Predicting Consumption in the International Beverage Market, Global Journal of Business Research, Vol. 7, No. 4, 2013.