Charles Lanier, D.B.A.
Assistant Professor of Marketing and Business Administration
B.S., The University of Alabama at Tuscaloosa
M.S., University of Iowa
D.B.A., Argosy University
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Charles Lanier is an assistant professor of marketing and business administration. He teaches courses in statistics, marketing, and business administration. He earned Bachelor of Science degrees in Applied Mathematics and in Psychology from The University of Alabama in Tuscaloosa; a Master of Science in Mathematical Statistics from the University of Iowa in Iowa City; and his Doctorate of Business Administration from Argosy University in Sarasota, Fla. Dr. Lanier has held positions at American College Testing (ACT), The University of Tennessee – Knoxville, Western Harnett High School (N.C.), and several state agencies in North Carolina before joining the faculty of Barton College. Lanier also served as Governor’s Liaison for Census 2000 under former North Carolina Governor, Jim Hunt.
Outside the classroom, Dr. Lanier’s research focuses on the predictive power of cultural dimensions; and, more specifically, the interactions that take place between cultural dimensions when modeling nation-level market behaviors. Lanier has received awards for team excellence and outstanding research, and is a member of the American Marketing Association (AMA). He lives in Raleigh, with his wife Mary; their four sons, Kirk, Colin, Noah, and Zed; and Sparky the Bassett Hound.
- Cultural Receptivity: Predicting Consumption in the International Beverage Market, Global Journal of Business Research, Vol. 7, No. 4, 2013.