Fall 2003: August 25th, 2003
MW: 12:30-14:50pm
Instructor: Susan Fecho
Phone: work: 399.6480 Home
823.6717
Office hours: MWF:
9.30-11am, TTR: 7:30-8am, 11-noon (unless college meeting scheduled), MW:
3-4pm, and by appointment.
Final Drop Date: Sept. 23
Final Exam: Dec. 12th,
Art 251: A continuation of the study of
graphic design as a communicative and marking medium. Includes investigation of
designing and production of symbols using computer assisted production,
corporate and product identification through the medium of symbol (logo)
design.-
Art 252: Intermediate Illustration:
Basic techniques of technical product rendering including linear perspective,
line, continuous tone rendering techniques, the use of mechanical tone in
rendering and illustration.
Art 350: A continuation of Art 251, with
emphasis on advanced problems in graphic design. Investigation of various
styles and approaches to computer produced and hand produced advertising
illustration. Experience with more advanced functions of graphic design
software in illustration, photo digital imaging and layout.
Art 351: A continuation of Art 252, with
emphasis on creative illustration problem solving. Illustration used in
promotional publications including brochures, folders, and annual reports.
Art 356: A continuation of the study of
graphic design and the skills necessary for expressive and practical problem
solving through concept marketing and media communication. Experiences include
target market identification and description, need evaluation, marketing
concept development, marketing identification, prospectus writing.
Objectives
of Course: By the end of the semester the student should show
development of the following:
·
The understanding of the principles of publication
design, layout and text placement.
·
The understanding of the fundamentals of
typography and the use of fonts through the process of evaluating, editing, and
manipulating text.
·
Identify the reader, message, and form of a
publication.
·
Create, import, and manipulate graphics to enhance
a publication.
·
Format paragraphs, tables, and lists.
·
Use of appropriate techniques and terminology for
graphic design.
·
The understanding of how basic
design elements (lines, shapes, mass, texture, and color) and basic design principles
(balance, contrast, unity, rhythm, and proportion) add to the effectiveness of
the printed publication.
· The understanding of how design arts fit within a liberal arts education.
The
understanding of creativity within the discipline of graphic design, and how
culture, time period, and popular culture difference affect a designer’s
creative approach.
Scott Boylston
How Design Books
Materials Needed:
There has been a lab fee attached to
this course to cover various needs: CD-ROMs, disks, quality printing paper(s),
and illustration
materials. It will also cover several
sheets of mounting board for final presentation needs.You
are responsible for color printing cost, which will be counted by login.
Week One August 25-29:
M-W:
Section One: Brochures
Quark and PageMaker;
Required: two projects.
1. Adobe Acrobat project- Sales
Campaign.
2. Choose one of the chapter “types” of
catalog, order form, etc…You will need to supply original photography.
Redesign an existing product.
Week Two Sept.
1-5:
M Continue…
W Continue…
Week 3 Sept.
8-12:
M:
Continue…
W: Continue…
Week 4
Sept.15-19:
M-W: Project
#1 Due.
1. Required: Botanics men products or Hugo Boss Fragrance.
2. Compact Disk set, or Hag Tag set, or Beer/Wine set or choice. Redesign an existing product.
Week 5 Sept.
22-26:
M: Continue
working on assignments
W: Quiz
on important terminology.
Week 6 Sept.
29- Oct. 3:
M-W:
Continue…
Week 7 Oct.
6-10:
M-W:
Project #2 Due.
Publications
Sections. Two Projects Required.
1. Required: Good
House Keeping or Peugeot (or another $$ car) Magazine Campaign.
2. Book Cover/ Dust
Jacket/ Cook Book: Multiple Pages Required. (4X)
Week 8: Oct.
13-17 (Fall Break- and classes resume on 15th)
W: Continue working…
Week 9:Oct.
20-24 (Advisor/Advisee Meeting,
11am)
M: Continue
working
W: Continue working
Week 10:Oct. 27-31
M:
Project Due.
New One- Direct Mail: Two Required. Self
mailers, Invitational, solicitations, and box mailers.
1. Navy or Bank
Marketing.
Self-Promotional or Typography Company.
Week 11: November 3-7
M-W:
Continue working. Quiz on Terminology.
Week 12: Nov. 10-14
M-W:
Continue working.
Week 13: Nov. 17-21
M-W:
Project Due.
Project #5: Large Scale. Two Due.
Large Scale Projects.
1. Bloomberg,
Wilson Ct. Fair, or Poster to attract tourists to Europe.
2. Motion or Time Project-
with Photoshop as primary software.
Week 14: Nov. 24-28 (Thanksgiving week-
so there are only Monday and Tuesday Classes)
M:
Studio Work
Week 15: Dec. 1-5
M:
Studio Work
W: Quiz
of Terms
Studio
Work
Week 16: December 8/9 (Classes end on
Tuesday)
M: Studio work- clean up and print projects
on quality paper for portfolio.
Final Exam: All semester projects must be assembled inside your portfolio.
* The chapter being discussed should have been
read by this date. Be prepared for each
class meeting have read assigned readings and with all the materials ready to
begin study at the official beginning time.
Class participation during critiques is mandatory.
Grading Scale: 8 point scale
with: Upper 2 points = (+) Lower 2 points= (-)
**. Late projects will receive a reduction of a letter
grade (8 points) for each class day overdue.
100-92 = A Superior work. Excellent development in skill, exploration
and expression.
91-84 = B Above
average development in skill, exploration and expression.
83-76 = C Average
work. Meeting assignment
requirements. Recommend greater need for
study in academic comprehension, perceptual and technical skills.
75-68 = D Below
average performance. Requires greater study
to improve academic understanding, perceptual and technical skills.
67-0
= F Performance indicates
little or no progress in academic understanding, perceptual and technical
skills. Quality of work not on level of
necessary time and study assigned.
Grading and
Evaluation
Tests = 30%
Projects = 40%
Final Exam = 20%- this is your portfolio. A visual
record of your cumulative wk.
Class preparedness and participation = 10%
Attendance and
Outside Work: At least 1½ hours of work should be spent outside of
class for
each class meeting. Any absence from class for any reason counts
as an absence. Missed
class time is a lost primary resource in
your study. Although attendance is
expected, you may be absent from class 4 times without penalty. In excess of FOUR (4) absences, results in a
grade penalty of 4 points off the final grade for each absence after 4
days. Please reserve your absences for
emergencies, unexpected illnesses, and official college absences. Two (2) lates equal an absence. Absences in excess of 25% (7) may constitute
the basis for failing the
course. You must bring your supplies to class- or I will presume that you are
“absent”.
Students with a diagnosed disability must
speak with the instructor at the beginning of the term about any special needs
or equipment necessary to accomplish the requirements for this course.
College Honor Code – Academic Dishonesty: According to the Honor Code, “any form of
knowing and willful cheating or plagiarism is unacceptable and may result in
failure in a course and/or dismissal from the College. Cheating is defined as the performance of any
dishonest and deceptive act by which students represent the labor or knowledge of
another as their own. Plagiarism is defined
specifically as the copying of a book or magazine or the work of another
student without proper acknowledgement.
Whenever phrasing is borrowed, even if only two or three words, the
indebtedness should be recognized by the use of quotation marks and mention of
the author’s name. The language of
another is not made the writer’s own by omission, rearrangement, or new
combinations. If writers present this
language as their own, they are guilty of plagiarism.”
Department Civility Policy:
CIVILITY IN THE CLASSROOM IN THE EDUCATIONAL SETTING IS
REQUIRED. CIVILITY IS DEFINED AS
POLITENESS; COURTESY; A COUTEOUS ACT OR UTTERANCE. CIVILITY IS ESSENTIAL TO CREATE A POSITIVE LEARNING
ENVIRONMENT AND DEVELOP SUCCESSFUL LIFE-LONG SKILLS NECESSARY FOR EFFECTIVE AND
SUCCESSFUL PROFESSIONALS AND MEMBERS OF SOCIETY.
EXAMPLES OF INCIVILITY ARE:
INCIVILITY IS NOT ACCEPTABLE AND DISRUPTS THE LEARNING PROCESS FOR
ALL. INFRACTIONS OF INCIVILITY WILL BE
DEALT WITH ON A CASE-BY-CASE BASIS.
DEPENDING ON THE SEVERITY AND FREQUENCY, POINT (S) WILL BE TAKEN OFF THE
STUDENT’S FINAL AVERAGE APPROPRIATELY.
FOR SEVERE OR REPEATED INFRACTIONS THAT MATERIALLY ALTER A STUDENT’S
FINAL GRADE BY MORE THAN ONE LETTER GRADE, THE ART DEPARTMENT WILL REVIEW THE
PROPOSED PENALTY AND MAKE A RECOMMENDATION TO THE INDIVIDUAL FACULTY MEMBER
BEFORE THE FINAL GRADE IS GIVEN. A
STUDENT WHO CONTINUES TO DISRUPT THE CLASS OR THE LEARNING PROCESS FOR
THEMSELVES AND/OR OTHERS WILLL BE DISMISSED FROM THE CLASS WITH A
FAILING GRADE.
**. Late projects will receive a reduction of a letter
grade (8 points) for each class day overdue.
SYLLABUS REVIEWED SIGNATURE
I, with my signature, certify
that I have read and understand the course syllabus stating the requirements
for:
Course Number and Title:
_________________________________________________________
Email:
__________________________________________________________
Telephone: _______________________________________________________
Student’s Signature:
________________________________________________
Date: ____________________________________________________________